Webfame Digital Marketing Courses in Raipur

Webfame Digital Marketing Courses in Raipur

Webfame Digital Marketing Courses in Raipur

Blog » What Is Digital Marketing? | Digital Marketing course in Raipur

What Is Digital Marketing? | Digital Marketing course in Raipur

Date : 15-May-2018

What Is Digital Marketing?

At a high level, Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

 

Paid Search

Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

 

Search Engine Optimization

Simply putting, Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility of other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

 

Social Media Marketing

People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.

 

 

We At Webfame Digital Marketing Academy, Cover all the above-mentioned topics to the best possible In-class sessions to provide our candidates with practical exposure to world-class best digital marketing practices in Raipur. Experience of our trainers and hard-work by team makes it best institute for Digital Marketing Course in Raipur.