Digital marketing is an essential need for today’s economy. It is a skill that everyone should have irrespective of their job profile/business.
Are you thinking to learn digital marketing?
Do you think that digital marketing is just another course or profession like others available commonly?
Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Similar to data science, programming, finance, etc., digital marketing may look like just another course/profession that you can choose from wide career options available.
But in reality, there are huge differences.
In fact! In today's Scenario ignoring digital marketing is highly impossible.
So through this article let’s try understanding “Why you should learn digital marketing even if you do not plan to have a career in core digital marketing”
Today, digital marketing has become more like a language. It is a medium of communication.
Do you think you have an option to learn English or not learn English? No! English forms the backbone of today's global economy and there is no debate on whether you should choose to learn English or not.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today's business marketing & complete economy in a larger view.
Digital marketing is a skill that everyone should have irrespective of their job profile or educational background.
A 20-year-old girl posting a selfie on Instagram is doing digital marketing.
A 19-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.
A social activist trying to get signatures on Change.org for a petition is doing digital marketing.
When you start observing how the activities of the people around us have changed because of the internet & Social media, you will see that digital marketing is everywhere and everyone is a digital marketer.
Previously, Traditional mediums like TV, newspaper, and radio companies had the power to publish and since they had the power to spread ideas and information, they were the only ones creating & circulating information.
The other type of content creator is the person who writes in his/her journal every day but not many among us were motivated to do so because no one would actually read it—because there were no ways to spread content that easily.
For the first time, a single individual has the power to publish something that the whole world can see/read. No one ever had this power before. We were always consumers of information and never the creators of content or information.
The need to communicate information to others and express ourselves has been there with us since we started carving figures on cave walls. Today all of us spread information through digital mediums. We publish text write-ups, images, and videos. It could be for personal, business, or non-profit initiatives.
In today’s time the only non-digital marketers are people who do not use mobile phones and laptops. Either they are very old to learn this, or they do not have access to the internet. Apart from them, everyone else is a digital marketer.
Digital marketing skills have become as necessary as knowing the English language to communicate. People learning digital marketing have realized that digital marketing skills can be applied to any type of job.
Digital marketing activities should never be limited to the digital marketing team alone. Digital marketing runs through the entire organization.
Marketing involves understanding needs of customers and digital marketing helps with that. Marketing and communication are inbuilt in the product creation process. If someone makes a product that is not user-friendly, the product will fail.
Marketing is also the responsibility of other supportive teams because if the support teams do a good job, they get appreciated. This increases brand trust, word of mouth referrals, and ultimately more customers for the business.
And on the other side of the coin, if the support team is bad, then one negative tweet about the company would affect the brand image of the company and reverse all the progress done by marketing and branding activities.
So, it irrespective of where you fit in the organization, your digital marketing skills are going to help the business grow. Digital marketing skills are need of both self-employed professionals and employees.
Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.
So that's why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Webfame.)