What is Google Adwords?
Google Adwords is an excellent Ad serving platform whose parent company is "Google". This helps us run Advertisements to businesses. Its main work is to enable a business to run the advertisement over various places across internet including Search Engine,Youtube,Websites affiliated with GDN(Google Display Network). These ads are in the form of Text, Image, Video or Interactive Media Contents.
What are the Benefits of Google Adwords?
The biggest advantage of Google Adwors is that businesses using it can earn advertise. When a visitor clicks on the ads placed on your blog, you get the money. The second biggest advantage is to be easy. Setting Google Adwords campaign for the first time is a bit daunting task, but once you are into it, you will not have any problems if you follow its rules. Being a Contextual Ad Network is a benefit. Contextual Ad Network means that it only applies ads related to your targeting selected. For example,Google Adwords can help a businesses related to cars such as Car Loan , Car's, Tyre's etc to show ads on a blog related to a Car Review, . This increases the likelihood of clicking these ads, and increasing your clicks increases your relevant website visits from users. It also uses another method to show ads called cookie method - Popularly knows as Remarketing. In Cookie Method, it shows ads based on Visitor's Search History. This method also increases the likelihood of clicking. .
(1) Google’s adwords helps businesses adverise over to Search Network, above 90% of websites/Apps & videos throught its display network.
(2) Unlike traditional marketing methods-Google Ads allow targeting to very specific and relevant audience.
(3) Due to Higher accuracy in targeting users- Ads are highly Profitable.