Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.
If we talk of On-Page SEO, then it comes in all ways in which we only make our content better than great, so that search engines like them. Google is also the most important content accordingly. If the content of your website is great and useful for the visitor, you can rank higher in the search engine. But there is something called the name of your website on the Internet.
Now if your site is reputed to the site as well as the content of your website, Google will give you even more traffic benefits. Now you will be called off-page SEO techniques, in addition to optimizing the content to make your website esteemed and reputed.
It is therefore important that you pay attention as much attention to On Page SEO as well as pay attention to Off-page SEO.