Digital marketing is an essential need for today’s economy. It is a skill that everyone should have irrespective of their job profile/business.
Are you thinking to learn digital marketing?
Do you think that digital marketing is just another course or profession like others available commonly?
Sometimes it is natural to feel that digital marketing is one of the many professions in the world. Similar to data science, programming, finance, etc., digital marketing may look like just another course/profession that you can choose from wide career options available.
But in reality, there are huge differences.
In fact! In today's Scenario ignoring digital marketing is highly impossible.
So through this article let’s try understanding “Why you should learn digital marketing even if you do not plan to have a career in core digital marketing”
Today, digital marketing has become more like a language. It is a medium of communication.
Do you think you have an option to learn English or not learn English? No! English forms the backbone of today's global economy and there is no debate on whether you should choose to learn English or not.
Though digital marketing may look like just one more subject and one more career option, it forms the backbone of today's business marketing & complete economy in a larger view.
Digital marketing is a skill that everyone should have irrespective of their job profile or educational background.
A 20-year-old girl posting a selfie on Instagram is doing digital marketing.
A 19-year-old guy posting pictures of his first motorcycle on Facebook is also doing digital marketing.
A social activist trying to get signatures on Change.org for a petition is doing digital marketing.
When you start observing how the activities of the people around us have changed because of the internet & Social media, you will see that digital marketing is everywhere and everyone is a digital marketer.
Previously, Traditional mediums like TV, newspaper, and radio companies had the power to publish and since they had the power to spread ideas and information, they were the only ones creating & circulating information.
The other type of content creator is the person who writes in his/her journal every day but not many among us were motivated to do so because no one would actually read it—because there were no ways to spread content that easily.
For the first time, a single individual has the power to publish something that the whole world can see/read. No one ever had this power before. We were always consumers of information and never the creators of content or information.
The need to communicate information to others and express ourselves has been there with us since we started carving figures on cave walls. Today all of us spread information through digital mediums. We publish text write-ups, images, and videos. It could be for personal, business, or non-profit initiatives.
In today’s time the only non-digital marketers are people who do not use mobile phones and laptops. Either they are very old to learn this, or they do not have access to the internet. Apart from them, everyone else is a digital marketer.
Digital marketing skills have become as necessary as knowing the English language to communicate. People learning digital marketing have realized that digital marketing skills can be applied to any type of job.
Digital marketing activities should never be limited to the digital marketing team alone. Digital marketing runs through the entire organization.
Marketing involves understanding needs of customers and digital marketing helps with that. Marketing and communication are inbuilt in the product creation process. If someone makes a product that is not user-friendly, the product will fail.
Marketing is also the responsibility of other supportive teams because if the support teams do a good job, they get appreciated. This increases brand trust, word of mouth referrals, and ultimately more customers for the business.
And on the other side of the coin, if the support team is bad, then one negative tweet about the company would affect the brand image of the company and reverse all the progress done by marketing and branding activities.
So, it irrespective of where you fit in the organization, your digital marketing skills are going to help the business grow. Digital marketing skills are need of both self-employed professionals and employees.
Most of the concepts that you learn in marketing and digital marketing will also help you in other areas of your life. For example, marketers can influence their friends and family easily because they understand human psychology and how humans react to things.
So that's why even if you do not plan to become a core digital marketer you should learn digital marketing and marketing fundamentals.
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Webfame.)
Whatsapp has finally released its Official version Of Whatsapp Business From Today for India.The version was Already Launched approx a week back to other few Countries previously for Beta Testing Phase. The Business version of Whatsapp is considered to be seeing one of the greatest shift in Business Communication after Sms and Email. Today ones Officially Launched in India - We at Webfame Digital Marketing Academy were able to check the App to Create our Profile and In Overall usage of this Version, We were able to Draw out Following Quick impressions out of the App.
Some Exceptional Features Of Whatsapp For Business:
By Introduction of this Version of Whatsapp- a new horizon to the world of Quick Engagements/Interactions between Businesses and Users have been opened. As per Digital Marketing is Considered we see allot of Automation possibilities along with third-party integration with Social Media Websites and Paid Channels Via CRMs.
Mobile advertising is a creative strategy that is utilized by several types of businesses to promote their products and services. It is a process of communicating smartphone consumers for business’s products and services. As a part of mobile marketing, it is beneficial for app marketing also. As a business, you can directly approach your consumer with the help of mobile advertising. Mobile advertising can be done in multiple ways:
Mobile advertising in Digital Marketing industry is not just growing, it is profitably flourishing. With this growth, the future of mobile market certainly promises to be bigger and better with each passing day for the mobile application industry.
Many big enterprises are taking huge steps in mobile advertising and app marketing, as they are getting several amazing opportunities that are helping in the growth of their business. Businesses are taking interest in applying new strategies in application marketing and advertising. So, here are a few trends followed by these big companies that you should know to enhance your business:
Most of the Digital marketing companies/agencies have acquired these ongoing marketing and advertising trends. These popular trends in mobile advertising and app marketing are playing a vital role in the growth of Digital Marketing industry by benefitting many Digital marketers in India as well.
Watch Video in link about Mobile Marketing Trends.
In the current Marketing Industry, a specific kind of strategy is in the air, which is very much towards the Digital way of reaching out the users/customers. Though the Tech market has become too much crowded with people catering services like Social Media Marketing, Search Engine Marketing, Social Media Optimization, Search Engine Optimization Email Marketing, etc in costs cheaper than a cheese sandwich in most cases. It becomes very strange to understand that a product/service like Google SERP, Google AdWords, Facebook & Facebook Adverts which took years to evolve and so much of hard work invested can be delivered in such low costs. How is it actually possible that people can bring millions of likes or traffic to a website or Facebook page so easily.
On daily basis, i come across various posts on customers getting cheated from so-called Digital Marketers assuring them valuable traffic to their product/website. And the more disappointing thing is that they always believe in these marketers only.
Anyway concluding my above-mentioned questions I would like to introduce you the actual process of advertising on Google or Facebook.
A social community which is considered as the largest population of users across the globe. Now if we consider it as a marketplace where an individual has to market his/her product or service, then they have to reach out the users in every possible way. By brand building, identity creation, creating primary, secondary and tertiary connections and much more. But in reality, it has the most bouncy audience which cant give you any more conversion ration than 0.70%. Still, its the most potential marketplace as the 0.70% figure is also a huge audience to target.
Let's take an example, consider yourself inside a mall and a promotional activity going on by any Brand/Company. You will observe that a stage setup with flashy lights and an Anchor addressing the audience about the activity. Some 2 or 4 volunteers interacting with the passing by the crowd. While the activity going on for the promotional campaign, you will see a lot of audiences just watching the activity from some corners of the mall, some of the people might show interest and a few will indulge in the activity & will also get converted by the brand/company as per their objective of the activity. If we consider the investment for the activity then it comes out to be very little in terms of the expected Returns on Investment. Still, it will give good results in respect of conversion but not in large numbers.
Now let's relate this to Facebook Advert Campaigns. Any activity done on social media platform is as similar to the above-mentioned example. These activities will have a large in-market audience to cover in different part of demographic locations just watching your post and scrolling down their timeline. Some will like, react, respond to your activity and will also open your page, event, group or paid promotional campaign. A few will also get converted as per your objective for the social media activity. The investment is going to be either negligible or very small but still, you might get some results. The exhibit that its a demand generation platform where the initial branding or promotion will be a word of mouth process.
World's largest search engine to find anything else your Flip-Flop. A network where an individual can get worldwide knowledge based on their objective of the search term. It gives you the feasibility to showcase your brand/product/service to a varied audience as per their choice. Also, this is a marketplace where the conversion ratio ranges from 5% to 10% in non-premium locations and up to 40% in premium locations. It all depends on how fast and specifically you reach your potential audience. Searches happened over google are keywords based and depends on relevancy to your brand/product/services.
let's relate this to a real-time event. Suppose a company wants to market its product, they will organize an attractive event. This includes booking a banquet hall and arrangements of a happening activity for the very specifically invited audience who are chosen as per their interest was shown for the product they are seeking in the market, also the invitees with being some of the existing and some new targeted people. Now the brand has spent a good amount for the event to engage the invitees with their product presentation or promotion, and the objective is to present the product in such a way that they get the maximum conversion out of their investment for the event. And while the presentation the invitees will be catered with attractive offers in a privileged manner so that the audience will get what they are actually looking for. The company officials are pretty clear that out of this activity they will definitely convert some of the existing customers as well as the new leads out of the event. This gives them oriented results in consideration of the campaign they organized.
In a similar way, the Google campaigns are designed in a way that they can cover both the audiences as in, the in-market audience & the new target audience over internet channels. Now Google provides lots of options to target the audience in various ways which are based on keywords, interests, re-marketing, demographics, and much more. So if we look into the above-mentioned example we will find out that investments in Google AdWords Campaigns might be a bit higher then any other advertising channel but yes it will give you guaranteed quality results. And yes the conversion will be pretty good because the campaigns will be targeted to a very specific audience with a focused agenda. An exhibit that Google is a demand fulfillment platform where an advertiser gets higher Returns On Investments.
We at Webfame Digital Marketing Academy provide digital marketing training, where we provide best-in-class training for Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media Marketing , Affiliate Marketing. For Any more Querries - click on link : webfamedigital.com and check more information about Digital Marketing Course in raipur.
There’s no denying it, the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast. As our city, Raipur lags nowhere in adopting new technologies - a lot of Digital Activities can be observed among citizens now, which gives opportunities to digital marketers related to businesses & organizations to reach more and more of its audiences Digitally.
So why does digital marketing becomes so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt grief about the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, but the ones who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digitization offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting extensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to National statistics - In India 65% of the population falls under the age of 30 years - which in terms are highly engaged in online activities and Reports stating, 80% among them keeping their phones within 1-arm distance 24 Hours a day. Which makes it important for Businesses to reach them to fulfill its organizational goals - for which only way out is Digital Marketing.
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. Being Here at Chattisgarh there is a high need for Digital marketing awareness and accurate knowledge about this subject. To Bridge this gap of Digital Marketing Awareness, We at Webfame Digital Marketing Academy provide best Digital Marketing Training solutions to Corporate, students & tech enthusiasts. We Cover all the Aspects of Digital marketing which are at par with world-class best practices and exactly the need in the Indian market for Promotion of businesses.
At a high level, Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.
Simply putting, Search Engine Optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility of other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.
We At Webfame Digital Marketing Academy, Cover all the above-mentioned topics to the best possible In-class sessions to provide our candidates with practical exposure to world-class best digital marketing practices in Raipur. Experience of our trainers and hard-work by team makes it best institute for Digital Marketing Course in Raipur.